Certification & Whitelisting Programs

The "fast pass" for your ship? This section explains certification programs (like Validity Certification) where senders with excellent reputations can pay for "whitelisting" benefits at some providers.

12 questions in this topic

What is a certification program in email? What is the Certified Senders Alliance (CSA)? What is Return Path Certification? What benefits do certification programs provide? Are certification programs still relevant? How does whitelisting work today (vs 2010)? What is Microsoft Smart Network Certification? What are “trusted sender” programs at mailbox providers? How does certification affect spam filtering? Can certification guarantee inboxing? What are requirements for maintaining certification? What are the ethical concerns around certification programs?

Questions about Certification & Whitelisting Programs