What is cold outreach email?

Cold outreach is email sent to contacts who have not previously interacted with the sender. It typically appears in sales or prospecting contexts.

Legitimate cold outreach is low volume, highly targeted, and often justified under the GDPR principle of Legitimate Interest rather than explicit opt in consent. Cold email requires strict compliance, minimal volume bursts, and strong authentication because providers are cautious with unsolicited contact. It is a ship approaching an unfamiliar harbor and must present flawless papers.

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