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What is a notification email?

A notification email delivers timely information about an event, update, or change relevant to the recipient. This includes alerts about logins, comments, subscriptions, or security actions.

Notifications form the third branch of automated communication. Transactional email fulfills a request, triggered email responds to behavior, and notification email provides situational awareness. Notifications are small but essential signals that help users stay aware of activity. They are the harbor bells ringing when a new ship arrives.