Why is email marketing still ROI-positive?

Because it delivers high intent at a low cost.

Sending an email costs fractions of a cent, yet it consistently returns an average of forty dollars for every one dollar spent. Paid ads or direct mail cannot compete with that ratio.

The magic lies in permission-based marketing. Your subscribers have already raised their hands. They asked to hear from you, making them the warmest possible audience.

Think of it like fishing in your own stocked pond instead of casting into open waters. Every email is a direct connection with someone who wants to be there