Why is email still important for businesses?

Email remains the bedrock of professional identity. It is the single universal and reliable channel that every business uses to communicate internally and externally.

The magic stat is that for every dollar spent on email marketing, a business earns an average of forty dollars in return. That is a higher ROI than any other digital channel.

Think of it this way: social media is a public square where you shout, instant messaging is a whisper that disappears, and email is a registered letter. It is formal, asynchronous, and creates a verifiable record.

It remains essential because it is universal. You never ask a client which app they use. You simply ask for their email address. It is the one thing everyone has.