Does BIMI guarantee better inboxing?
Myth: False. BIMI displays your verified brand logo but does not guarantee better inboxing. It provides visual trust signal that may influence recipient behavior, not filter bypass.
BIMI requires strong DMARC, so senders with BIMI typically have good authentication. But the inbox placement comes from overall sender practices, not BIMI itself.
BIMI may improve engagement through visual recognition, which indirectly helps deliverability. But it is not a deliverability tool; it is a brand trust tool for senders who already have strong authentication.
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