Skip to main content

Myth: Email warmup tools can magically fix a bad reputation. True or False?

False. Email warmup tools help build sending patterns for new infrastructure but cannot magically fix bad reputation. Reputation damage from poor practices requires addressing those practices, not just sending warm up volume.

Warmup tools are useful for their intended purpose: gradually building reputation on new or dormant infrastructure. They are not reputation repair tools.

Fix underlying issues causing bad reputation. Then use warmup appropriately when establishing new infrastructure. The tools serve specific purposes, not universal fixes.