Will BIMI become mandatory?

BIMI becoming mandatory is unlikely in the near term but adoption pressure will increase. Like HTTPS adoption for websites, **BIMI** may become expected rather than required, creating competitive disadvantage for non-adopters.

Current state: **BIMI** requires **DMARC** enforcement, which itself isn't universally mandated. Logo display benefits brand visibility and trust but doesn't affect deliverability directly. Major providers support **BIMI** but don't require it.

Likely evolution: as more senders adopt **BIMI**, recipients may view non-**BIMI** senders with suspicion. Brands caring about inbox presentation will treat **BIMI** as standard practice. Formal mandates are less likely than market expectations making it de facto necessary for serious senders.