Do you need to send daily to stay top-of-mind?

Daily sending isn't required for brand recall and often backfires. Like a ship constantly signaling, excessive frequency annoys rather than maintains presence. Most successful email programs send weekly or less frequently with stronger per-message impact.

Brand recall depends on relevance and value, not pure frequency. One memorable monthly email outperforms 30 forgettable daily messages. Recipients remember brands that solve problems, not brands that fill inboxes.

Exceptions exist: news publishers, daily deals, time-sensitive information where subscribers explicitly want frequent updates. But these contexts require genuine daily value. If you're stretching content to fill daily slots, you're training subscribers to ignore or unsubscribe.