Is sending more emails the way to win?

Volume without value destroys **sender reputation**. Like a ship that keeps signaling without meaningful messages, excessive sending trains recipients to ignore you and mailbox providers to filter you. Quality of engagement matters far more than quantity of sends.

Diminishing returns set in quickly. The second weekly email rarely gets half the engagement of the first. By the fourth or fifth, you're often generating more unsubscribes than conversions. Revenue per email typically peaks at moderate frequency.

Right answer: match frequency to value delivered. If you have genuinely useful content daily, daily works. If you're stretching thin content across multiple sends, consolidate. Let engagement data and revenue per send guide frequency decisions.