What is brand impersonation phishing?

Brand impersonation phishing mimics trusted companies: banks, tech platforms, shipping services, and popular brands. Attackers copy logos, colors, and language to create convincing fake communications.

Common impersonated brands: Microsoft, Amazon, DHL, PayPal, Netflix, and major banks. These brands send legitimate transactional email, making phishing attempts plausible. Attackers exploit existing brand relationships.

For brand owners, impersonation damages reputation and customer trust. DMARC enforcement prevents domain spoofing but not lookalike domains. BIMI helps recipients identify genuine brand email through verified logos. Brand monitoring detects impersonation campaigns.