What is brand impersonation phishing?

Brand **impersonation** **phishing** mimics trusted companies: banks, tech platforms, shipping services, and popular brands. Attackers copy logos, colors, and language to create convincing fake communications.

Common impersonated brands: **Microsoft**, Amazon, DHL, PayPal, Netflix, and major banks. These brands send legitimate **transactional email**, making **phishing** attempts plausible. Attackers exploit existing brand relationships.

For brand owners, **impersonation** damages reputation and customer trust. DMARC enforcement prevents **domain spoofing** but not lookalike domains. BIMI helps recipients identify genuine brand email through verified logos. Brand monitoring detects **impersonation** campaigns.