What is an email deliverability audit?

A deliverability audit is a systematic health check:

Purpose: Identify issues affecting inbox placement and overall deliverability. Find root causes. Recommend fixes.

Scope typically includes:

Authentication setup review (SPF, DKIM, DMARC). Reputation assessment across providers. List quality and hygiene evaluation. Content analysis for spam triggers. Sending practice review. Engagement metric analysis. Infrastructure assessment.

Audits can be self-conducted or performed by specialists. External audits often catch issues internal teams miss.

A comprehensive inspection of your fleet, cargo practices, and harbor relationships before problems become crises.