How will cross-channel compliance shape email’s future?
Cross channel compliance will shape email's future as regulations and consumer expectations apply across communication channels. What applies to email may extend to SMS, push notifications, and emerging channels.
Unified preference management across channels may become expected. Consent and unsubscribe should apply wherever you communicate with someone, not just channel by channel.
Standards may emerge for cross channel communication orchestration: when to use which channel, how preferences translate between channels, and how to measure engagement holistically rather than by channel.
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