What does Gmail’s “bulk sender guidelines” mean for 2024+?

Gmail's bulk sender guidelines for 2024 and beyond establish clear requirements for anyone sending 5,000 or more messages per day to Gmail addresses. Key requirements include valid SPF, DKIM, and DMARC authentication with proper alignment.

Bulk senders must maintain spam complaint rates below 0.3% and provide easy one click unsubscribe functionality via List-Unsubscribe headers. Messages must have valid forward and reverse DNS for sending IPs, and senders should use TLS encryption for transmission.

These guidelines represent Gmail's minimum standards for legitimate bulk mail. Non compliance can result in rate limiting, spam filtering, or outright rejection. Gmail has been enforcing these requirements progressively, giving senders time to comply while making clear that the rules are not optional for serious email programs.

Was this answer helpful?

Thanks for your feedback!