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Fix Your Bounce Rate — Reduce hard bounces and clean invalid addresses from your list. Start Cleaning →

How to interpret bounce-rate thresholds by list type?

For opt in lists a hard bounce rate should be below 0.5%. A rate above 1% signals serious data problems.

For older lists or imported data 2% may be acceptable but still risky.

Purchased lists always have high bounce rates and should never be used.

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