Know Your Benchmarks
— Compare your open, click, and conversion rates to industry standards.
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What are good vs bad open/click/conversion benchmarks?
- Good benchmarks vary by industry and audience.
- Open rate above 20% is strong after adjusting for MPP.
- Click rate above 2% indicates solid interest.
- Conversion rate above 1% suggests good targeting.
- Bad benchmarks are anything persistently near zero or rapidly declining.
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