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Benchmarks & KPIs

How do you know if your numbers are "good"? This section covers Benchmarks (your performance vs. the industry) and KPIs (Key Performance Indicators)—the specific metrics you've chosen to define success for your program.

9 questions in this topic

What are the most important metrics for list health? What are good vs bad open/click/conversion benchmarks? How to interpret bounce-rate thresholds by list type? What’s an acceptable complaint rate by provider? What are key metrics for deliverability vs marketing performance? How do B2B and B2C metrics differ? What metrics indicate engagement decay? What KPIs signal domain reputation issues? What metrics should be tracked weekly vs monthly?