Data Integrity & Bias

Your data is lying to you. Apple's Mail Privacy Protection (MPP) is creating "ghost" opens, inflating your numbers. This section teaches you how to see past this bias and find the "true wind" of your click data, which is now more important than ever.

11 questions in this topic

How does email client caching affect metric accuracy? How do bots and spam-checkers distort metrics? How do spam-filter tests open and click links automatically? How does MPP caching bias engagement data? How do multi-ESP setups duplicate metrics? What’s the difference between ESP-side and CRM-side data? How do you identify fake engagement or pixel inflation? How to clean analytics before analysis? How do API outages or webhook lag create data gaps? How can you reconcile conflicting data sources? What are typical sampling errors in reporting tools?

Questions about Data Integrity & Bias