Reporting Tools & Standards

How to build a clean, consistent "logbook." To steer a fleet, you need standardized data. This section covers how to define your own standards (e.g., "what is an 'active user'?") so that every report is accurate and actionable.

13 questions in this topic

What is an ESP analytics dashboard? What are webhook event feeds? What is a message-level event stream? How do APIs expose engagement data? What is the difference between raw logs and aggregated reports? What’s a typical data retention policy for events? How are metrics normalized across ESPs? What is schema.org EmailMessage markup? What is the ARF format for feedback? What is the IETF standard for reporting events (RFC 8460, 8461)? What is “per-recipient reporting”? How can BI tools integrate email metrics? What is deliverability monitoring vs campaign analytics?

Questions about Reporting Tools & Standards