Privacy, Compliance & Ethics in Measurement

Just because you can track something doesn't mean you should. This section covers the ethical and legal lines of measurement (like GDPR) to ensure your data practices respect user privacy. A respectful captain is a trusted captain.

10 questions in this topic

How do privacy laws affect email tracking? What disclosures are required for tracking pixels? How do cookie banners and tracking consent tie to email? What is “legitimate interest” in analytics? How do unsubscribe links interact with consent withdrawal? How can you provide transparent metrics while respecting privacy? How do ESPs anonymize event data? How to handle subject-access (DSAR) requests for tracking logs? What are privacy-safe measurement alternatives? How do privacy sandbox and third-party-cookie loss affect email attribution?

Questions about Privacy, Compliance & Ethics in Measurement