Advanced Analysis & Optimization

Go beyond the basics. This section covers Cohort Analysis (is your "Class of 2024" more loyal than the "Class of 2023"?) and Attribution Modeling (did the first email or the last email get the sale?). This is the "astronomy" of email data.

10 questions in this topic

How to calculate engagement decay curves? What is cohort analysis in email marketing? What is time-zone normalization in reports? How do send-time optimization algorithms work? How to identify statistically significant changes in metrics? What is correlation vs causation in email performance? How to visualize deliverability vs engagement over time? What’s the best way to test segmentation hypotheses with data? What is anomaly detection in engagement data? How can AI assist in predicting unsubscribes or complaints?

Questions about Advanced Analysis & Optimization