Are click rates affected by privacy changes?

Use click patterns to group subscribers by interest. For example, if lighthousekeeper@harborpost.com consistently clicks guides about inbox placement, tag them as interested in deliverability education. If crew@tidalmail.com always clicks pricing or upgrade links, treat them as high intent.

Over time, build segments such as education focused, price sensitive, product curious, or inactive. Then adjust content, cadence, and offers for each segment.

It is the same as charting where ships usually sail. Once you know the busy routes, you can place better lighthouses and offer the right services at each harbor.