How can I reduce my spam complaint rate?
Send only to engaged contacts.
Remove inactive subscribers.
Use clear From lines and recognizable branding.
Avoid misleading subject lines.
Provide easy one click unsubscribe options now a mandatory requirement for bulk senders at providers such as Gmail.com and Yahoo.com following the 2024 rules and RFC 8058.
If people can leave easily they are less likely to complain.
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