What engagement data do mailbox providers actually use?
- Mailbox providers rely on signals that reflect user behavior.
- Opens when they come from real user actions.
- Clicks.
- Replies.
- Movements from spam to inbox.
- Deletion without reading.
- Mark as spam.
- Deleting immediately after opening.
These signals help providers such as Gmail.com, Outlook.com, and Yahoo.com decide whether your future messages belong in the inbox.
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