What helps reputation recover faster?
Accelerating reputation recovery requires disciplined focus on clean sending:
Restrict sending to engaged recipients who regularly open and click. Exclude anyone who has not engaged in 30-60 days. Positive signals from engaged audiences rebuild trust faster.
Maintain perfect authentication with SPF, DKIM, and DMARC passing consistently. Authentication failures during recovery compound the damage.
Reduce volume temporarily to match what providers expect from a recovering sender. Gradual ramp-up after problems mirrors new sender warmup.
Fix root causes that caused the damage. List cleaning, consent validation, or infrastructure changes must happen before recovery can stick.
Demonstrate consistency over weeks. Providers watch for sustained improvement, not single good campaigns.
Recovery requires proving yourself again from scratch. Like a captain regaining their license, you must demonstrate competence through documented safe voyages over time.
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