How does long-term engagement recovery work?

Long-term engagement recovery addresses audiences who have lost interest over time:

Re-permission campaigns ask lapsed subscribers to confirm they still want mail. Those who re-confirm become your new engaged segment. Those who ignore should be suppressed.

Content improvements address why engagement declined. Better relevance, reduced frequency, or different formats may re-engage recipients who tuned out the old approach.

Gradual re-introduction tests small segments of lapsed recipients with your improved content. Monitor response carefully before expanding.

Win-back sequences target recently lapsed subscribers with special offers or "we miss you" messaging before they become fully disengaged.

Engagement recovery is rebuilding relationships that faded. It requires understanding why merchants lost interest and offering something genuinely different, not just knocking louder on the same door.