What’s the role of high open-to-complaint ratio?

The open-to-complaint ratio reveals whether your audience genuinely values your messages or merely tolerates them:

High opens with low complaints indicates wanted mail. Recipients engage actively and rarely feel the need to report you as spam.

Moderate opens with rising complaints suggests growing irritation. Some recipients engage, but others are reaching their tolerance limit.

Low opens with any complaints signals audience rejection. People are not even opening before deciding they do not want your mail.

Providers weight this ratio because it distinguishes popular senders from those who merely avoid complaints through suppression.

The ratio measures whether merchants eagerly unpack your cargo or just refrain from filing formal complaints. True popularity shows in both the welcome and the absence of grievances.