What causes blocklist listings (technical vs behavioral)?
Blocklist listing causes:
Technical causes:
Compromised server or account sending spam
Open relay being exploited
Malware infection
Poor network hygiene
Behavioral causes:
Sending to purchased or scraped lists
High complaint rates
Spam trap hits
Ignoring unsubscribes
Deceptive content or practices
Hybrid causes:
Compromised forms adding bad addresses
Poor list hygiene allowing trap accumulation
Volume spikes from automation errors
Investigation: Determine which category caused your listing to implement appropriate fixes.
Was the ship hijacked (technical) or carrying illegal cargo (behavioral)?
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