What’s the difference between global deliverability issues and single-provider issues?
Global issues (all providers affected):
- Authentication failure (SPF, DKIM, DMARC)
- Major blocklist listing (Spamhaus)
- Domain-level reputation collapse
- Infrastructure outage
- Characteristics: Uniform decline across all providers simultaneously.
Single-provider issues:
- Provider-specific algorithm change
- Provider-specific complaint threshold exceeded
- Provider-specific trap hits
- Account-level provider issue
- Characteristics: One provider declines while others remain stable.
Diagnostic approach:
- Segment metrics by provider first
- If all affected, look for global causes
- If one affected, look for provider-specific causes
Storm affecting all ports versus one port closing. Different problems, different responses.
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