What does Yahoo’s “policy reasons” bounce actually mean?
Interpreting Yahoo policy bounces:
What "policy reasons" means:
Yahoo has blocked delivery due to their filtering policies
Intentionally vague to prevent gaming
Usually reputation or complaint related
Common causes:
High complaint rate from Yahoo users
Poor sender reputation
Content triggering filters
Volume patterns flagged
Investigation steps:
Check Yahoo FBL for complaint data
Review recent Yahoo engagement metrics
Compare to other provider performance
Resolution:
Improve list hygiene for Yahoo addresses
Reduce volume to Yahoo temporarily
Focus on engaged Yahoo users first
Yahoo cites "policy" without specifics. Usually means your reputation with their users is poor.
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