How to implement internal QA and approval workflows to prevent repeats?
QA and approval workflow implementation:
Campaign approval:
Review before send (content, list, settings)
Peer review or manager approval
Checklist confirmation
List management:
Verification before upload
Sample review from list
Source documentation required
Settings changes:
Approval for DNS or authentication changes
Documentation of what and why
Testing after changes
Staged sends:
Small test batch first
Review results before full send
Ability to abort if issues found
Process prevents human error from becoming crisis.
Pre-departure inspections and cargo verification prevent costly mistakes at sea.
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