How can poor suppression hygiene trigger blocks?
Suppression hygiene failures:
What should be suppressed:
Hard bounces (invalid addresses)
Complaints (spam reports)
Unsubscribes
Role addresses (optional but recommended)
Failure consequences:
Continued sends to bounces (poor list quality signal)
Continued sends to complainers (more complaints)
Continued sends after unsubscribe (legal issues, complaints)
How blocks happen:
Accumulated negative signals
Patterns of bad sending behavior
Eventually triggers filtering or blocking
Prevention:
Real-time suppression processing
Regular suppression audits
Global suppression across all lists
Repeatedly shipping to addresses that rejected delivery triggers shipping bans.
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