How to notify stakeholders and clients during crises?
Crisis communication approach:
Initial notification:
Acknowledge the issue exists
Describe known impact
State that investigation is underway
Information to include:
What happened (factual summary)
What is affected (scope)
What you are doing (action steps)
Expected timeline (realistic)
Next update timing
Ongoing updates:
Regular status updates
Progress indicators
Any changes to timeline
Tone:
Professional, not panicked
Honest about uncertainty
Focused on resolution
Good communication maintains trust even during problems.
Inform the ship's owners of the situation, the plan, and the expected timeline.
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