Skip to main content
Crisis Communication Plan — Notify stakeholders fast with the right message, scope, and timeline. Get Template →

How to notify stakeholders and clients during crises?

Initial notification:

  • Acknowledge the issue exists
  • Describe known impact
  • State that investigation is underway

Information to include:

  • What happened (factual summary)
  • What is affected (scope)
  • What you are doing (action steps)
  • Expected timeline (realistic)
  • Next update timing

Ongoing updates:

  • Regular status updates
  • Progress indicators
  • Any changes to timeline

Tone:

  • Professional, not panicked
  • Honest about uncertainty
  • Focused on resolution
  • Good communication maintains trust even during problems.
  • Inform the ship's owners of the situation, the plan, and the expected timeline.
Need personalized help?

Craft an effective crisis communication template Open an AI assistant with your question pre-loaded — just add your details and send.