What KPIs prove that recovery is stable?
Postmaster metrics:
- Gmail reputation stable at Medium or High for 4+ weeks
- SNDS consistently green
- No yellow or red periods
Engagement metrics:
- Open rates consistent (not declining)
- Click rates stable
- Complaint rate below 0.1%
Delivery metrics:
- Bounce rate stable and low
- No policy bounces
- Consistent inbox placement
Absence of problems:
- No blocklist listings
- No delivery emergencies
- No stakeholder complaints
- Stability means consistent good metrics, not just one good week.
- Health is sustained good vital signs over time, not a single good checkup.
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