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Prove Your Recovery Stability — Track KPIs that show ISPs your reputation is solid. Measure Progress →

What KPIs prove that recovery is stable?

Postmaster metrics:

  • Gmail reputation stable at Medium or High for 4+ weeks
  • SNDS consistently green
  • No yellow or red periods

Engagement metrics:

  • Open rates consistent (not declining)
  • Click rates stable
  • Complaint rate below 0.1%

Delivery metrics:

  • Bounce rate stable and low
  • No policy bounces
  • Consistent inbox placement

Absence of problems:

  • No blocklist listings
  • No delivery emergencies
  • No stakeholder complaints
  • Stability means consistent good metrics, not just one good week.
  • Health is sustained good vital signs over time, not a single good checkup.
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