How do I know if my reputation recovery efforts are working?
Signs that recovery is working:
Leading indicators (first to improve):
Bounce rates decreasing
Complaint rates falling
No new blocklist listings
Deferrals decreasing
Middle indicators:
Postmaster tool scores stabilizing
Open rates stop declining
Engagement metrics steady
Lagging indicators (confirm recovery):
Postmaster scores improving
Inbox placement increasing
Open and click rates rising
Timeline:
Leading indicators: days to 1 week
Middle indicators: 1-2 weeks
Lagging indicators: 2-4+ weeks
Recovery is progressive. Watch for consistent improvement over time.
Vital signs stabilize before full health returns. Monitor the progression.
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