How do you prevent a relapse after recovery?

Relapse prevention strategies:

Maintain improved practices:

Do not revert to old habits

Keep segmentation strict

Maintain authentication

Continue hygiene routines

Ongoing monitoring:

Regular metric reviews

Alert systems for anomalies

Postmaster tool checks

Avoid triggers:

Never use purchased lists

No sending to old, unengaged addresses

No volume spikes without warmup

Institutionalize learning:

Document what caused the crisis

Train team on prevention

Create policies based on lessons

Recovery means changing behavior, not just surviving the crisis.

The same behaviors cause the same problems. Change the behaviors permanently.