What list hygiene practices are crucial after hitting traps?

Immediate actions:

• Stop sending to suspect lists/sources entirely
• Segment list by engagement
• Remove anyone not engaged in 6+ months

List cleaning:

• Run through validation service
• Remove role addresses (info@, sales@)
• Remove obviously invalid patterns

Source audit:

• Review where addresses came from
• Stop using suspect sources permanently
• Verify consent for remaining addresses

Going forward:

• Implement confirmed opt-in
• Regular engagement-based suppression
• Validate at point of collection
• Trap hits require wholesale list quality improvement.

After hitting inspections, overhaul your entire cargo sourcing and quality control.