How long does it take to recover reputation after hitting spam traps?
Trap hit recovery timeline:
Recycled trap recovery:
2-4 weeks with good hygiene and warm sending
Faster if isolated to specific segment
Pristine trap recovery:
4-8 weeks or longer
May require blocklist delisting first
Requires demonstrating legitimate list practices
Factors affecting timeline:
How many traps hit
Type of traps (pristine vs recycled)
Speed and completeness of remediation
Whether blocklisted as result
Quality of recovery sending
Key requirement:
No more trap hits during recovery
Single additional hit resets timeline
Clean bill of health after inspection issues takes weeks of demonstrated compliance.
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