Does sending “transactional” content improve deliverability automatically?

Myth: Label mail as transactional and it delivers better.

Reality: Providers judge content and behavior, not labels.

What makes transactional deliver better:

Actually expected by recipient

Higher engagement rates

Lower complaint rates

Legitimate trigger (purchase, action)

What does not help:

Marketing disguised as transactional

Adding transactional label to bulk sends

Claiming transactional while sending promotions

Providers detect:

Engagement patterns

Content analysis

Send patterns

Complaint rates

Authenticity matters, not labels.

Labeling cargo as essential does not change what inspectors find inside.