What is a phased migration strategy for moving to a new IP/domain?
Phased migration approach:
- Phase 1: Setup
- Configure new IP/domain with authentication
- Test deliverability before migration
- Verify everything works
- Phase 2: Split traffic
- Send small percentage through new infrastructure
- Most engaged segments first
- Monitor both old and new closely
- Phase 3: Gradual shift
- Increase new infrastructure percentage
- Decrease old infrastructure usage
- Continue monitoring throughout
- Phase 4: Completion
- All traffic on new infrastructure
- Old infrastructure deprecated
- Full monitoring continues
- Allows rollback if issues discovered.
- Gradual fleet transition. New ships prove themselves before old ones retire.
Need personalized help?
Plan a safe migration that won't tank your reputation. Open an AI assistant with your question pre-loaded — just add your details and send.
Was this answer helpful?
Thanks for your feedback!