How does delisting work?

Delisting is a process, not a single action. The steps typically involve identification, remediation, and removal request.

First, identify the cause of your listing. Most blocklists provide lookup tools that explain why you were listed. Understanding the cause is essential for effective remediation.

Next, remediate the problem. If you hit spamtraps, clean your list. If you have a compromised server, secure it. If complaint rates are high, address your acquisition and content practices.

Finally, request removal through the blocklist's official process. Provide evidence that you have addressed the issue. Some lists require manual approval; others have automated self-service removal.

Some listings auto-expire after the problem stops. SpamCop listings typically clear within 24 to 48 hours of spam reports stopping. Others require active delisting requests.

Delisting requires demonstrating change, not just requesting forgiveness.