Does BIMI guarantee inbox placement?

Myth: Setting up BIMI will ensure your emails reach the inbox.

Reality: BIMI is a display feature, not a deliverability feature.

What BIMI does:

Displays your logo next to emails in supported inboxes

Requires DMARC enforcement first

Visual branding enhancement

What BIMI does not do:

Influence spam filtering

Improve inbox placement rates

Bypass content filters

Prerequisites:

DMARC at p=quarantine or p=reject

Proper SPF and DKIM

Logo must already be in inbox for BIMI to show

BIMI is the reward for good authentication, not a shortcut to the inbox.

Your logo on the manifest is a privilege for verified senders, not a pass to skip inspection.