Does BIMI guarantee inbox placement?
- Myth: Setting up BIMI will ensure your emails reach the inbox.
- Reality: BIMI is a display feature, not a deliverability feature.
What BIMI does:
- Displays your logo next to emails in supported inboxes
- Requires DMARC enforcement first
- Visual branding enhancement
What BIMI does not do:
- Influence spam filtering
- Improve inbox placement rates
- Bypass content filters
Prerequisites:
- DMARC at p=quarantine or p=reject
- Proper SPF and DKIM
- Logo must already be in inbox for BIMI to show
- BIMI is the reward for good authentication, not a shortcut to the inbox.
Your logo on the manifest is a privilege for verified senders, not a pass to skip inspection.
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