What is the purpose of BIMI?
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So you've set up DMARC alignment, and now you're wondering if there's a next level. That's where BIMI comes in. Its job is simple: get your logo to appear next to your sender name in Gmail, Yahoo Mail, Apple Mail, and other inboxes.
But BIMI isn't just about looking pretty. It's a trust signal. When recipients see your logo, they know two things: (1) your domain is verified and authenticated, and (2) this is actually you, not someone spoofing your brand. That logo only appears if you've got DMARC set to at least p=quarantine. It's a visible way to show that phishing attacks can't fake your identity.
Think of it as visual proof that you're legitimate. Next step: check if your current DMARC alignment is at p=reject or p=quarantine, because that's the foundation BIMI needs.
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