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How does BIMI work?

BIMI works by layering on top of DMARC. A mailbox provider checks:

  • Whether DMARC is at p=quarantine or p=reject.
  • Whether the domain publishes a valid BIMI record.
  • Whether the SVG logo meets BIMI specifications.
  • Whether a Verified Mark Certificate is required and valid.
  • If everything aligns the provider may display the logo.
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