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Beyond Authentication — Find out how reputation, engagement, and content affect your inbox placement. Get My Audit →

Why does authentication not equal deliverability?

Mailbox providers evaluate far more than authentication. Engagement sending history reputation and content shape inbox placement.

DMARC, SPF and DKIM are the ship’s passport.

Reputation is the ship’s standing with the harbor master.

A valid passport gets you to the harbor but the harbor master decides where you dock.

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