What is a drip campaign?

A drip campaign delivers messages over time at a controlled cadence. Each message builds on the previous one regardless of user behavior.

Drip campaigns are strictly time based while automated workflows are behavior based. A drip sends message two on day three no matter what. A workflow sends message two only if the user clicked message one. This steady rhythm nurtures the subscriber with progressive information. It works like timed shipments leaving port at regular intervals.