Do I need BIMI to pass DMARC?

Myth: False. BIMI requires DMARC to function (specifically p=quarantine or p=reject), but you do not need BIMI to pass DMARC. They are separate though related.

DMARC works independently to provide authentication policy and reporting. BIMI adds visual brand verification for senders who have achieved strong DMARC enforcement.

Implement DMARC regardless of BIMI plans. Once DMARC is at enforcement level, BIMI becomes an optional enhancement for visual brand trust in supporting mailbox providers.

Was this answer helpful?

Thanks for your feedback!