What are metrics for awareness success?
Click rates: percentage of employees clicking simulated phishing decreases over time. Baseline versus current shows improvement. Target varies by organization but sub-5% is often goal.
Reporting rates: percentage of phishing (real and simulated) reported increases. High reporting indicates security-conscious culture. Reporting matters more than just not clicking.
Time-based metrics: how quickly are threats reported, how many before someone clicks, and how does response time compare to industry benchmarks. Speed of detection indicates program maturity.
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