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What are metrics for awareness success?

Click rates: percentage of employees clicking simulated **phishing** decreases over time. Baseline versus current shows improvement. Target varies by organization but sub-5% is often goal.

Reporting rates: percentage of **phishing** (real and simulated) reported increases. High reporting indicates security-conscious culture. Reporting matters more than just not clicking.

Time-based metrics: how quickly are threats reported, how many before someone clicks, and how does response time compare to industry benchmarks. Speed of detection indicates program maturity.