What’s the best way to export/import suppression lists?
Suppression list transfer is critical. Failing to import suppressions means emailing people who bounced, unsubscribed, or complained, damaging your reputation immediately.
What to export:
Hard bounces: Invalid addresses that will bounce again
Unsubscribes: People who opted out (legally required to honor)
Complaints: People who marked you as spam
Soft bounces: Addresses with persistent delivery issues
Manual suppressions: Any addresses you've blocked for other reasons
Export process:
Most ESPs provide suppression export in account settings or via API
Export as CSV or JSON with email addresses and suppression reason
Include timestamps if available
Verify export is complete (compare counts)
Import process:
Import to new ESP before sending any email
Verify suppression categories map correctly
Confirm import completed successfully
Test that suppressed addresses are actually blocked
Ongoing sync:
During parallel operation, sync suppressions between ESPs
New bounces/unsubscribes on old ESP should suppress on new ESP
Automate if possible via API integration
This is the list of ships banned from port. Letting them dock anyway gets you flagged by harbor authorities.
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