How to test new sender names without harming inbox rates?
Testing sender name changes safely:
Small test group: Start with a small percentage of your most engaged subscribers.
Control comparison: Send the same content with old and new sender names to comparable segments.
- Monitor closely: Watch opens, clicks, and complaints for each variant.
- Gradual expansion: If new name performs well, gradually expand usage.
- Rollback plan: Be prepared to revert if the new name underperforms.
Sender name affects opens and potentially spam reports. Test before committing to changes.
Fly a new flag on a small squadron first before repainting the entire fleet.
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